Project Overview

Project Brief

Enhancing the Customer Journey by Iterating on Design Elements within our Established Design Library & Rethink existing features

Project Goal

1. The primary goal of this project is to elevate the user experience by reimagining the customer flow. This involves a meticulous redesign of key elements, aligning them seamlessly with our existing design library.
2. Incorporate Innovative Features into the Current Workflow to Facilitate User Decision-Making and Drive Revenue for Both Creators and the Organization.
3. Reevaluate the Entire Product and Creator Discovery Framework.

Understanding the user

User Interviews

Engaging a User-Centric Approach, my fellow designer, and I, alongside our Product Managers, conducted numerous phone interviews with over 20 customers in a single day.

This initiative deepened our comprehension of their pain points and motivations for making purchases from their favorite creators. Additionally, we integrated improvisational questions, resulting in the identification of features aimed at crafting an intuitive experience tailored to support their specific needs.

User personas